What is Facebook Messenger and How Can It Help Your Business?

How can Facebook Messenger help your business?

Undoubtedly, Facebook Messenger has transformed the way marketers interact with and grow their audiences on Facebook as well as on websites that incorporate many of Facebook’s extensions. You should be aware, however, that Facebook is more than just a single platform; it is actually a collection of properties that are linked together. Third-party websites are also able to benefit from key aspects of its functionality.

Facebook thus expands its reach throughout the rest of the Internet as a result of this decision. In fact, in terms of reach and size, the Facebook ad network comes in second only to Google’s ad network. Your Facebook strategy must be well-thought-out if you want to attract a significant amount of free traffic to your website.

As a result of Facebook’s recent launch of Messenger and the subsequent approval of bots to operate within it, online marketers now have an unprecedented opportunity to increase traffic and recruit new customers.

As a result of this article, I will teach you how Facebook Messenger works, how to create bots that will work with Facebook Messenger, and most importantly, how Facebook Messenger can drive qualified traffic to your website.

Basically, a Facebook messenger bot is a piece of software that uses Artificial Intelligence to simulate conversations with potential and existing customers on Facebook Messenger.

Using Facebook Messenger bots allows ANY business to potentially engage with some of the 1.3 billion active users on the social media platform.

On Facebook, there were 700,000 active messenger bots by 2022, which is several times more than in 2016. The number of bots is expected to increase even further in the future. Are you doing everything you can to take advantage of this fantastic opportunity to automate your engagement with your target audience?

What exactly is Facebook Messenger, and how can it benefit your company?

Some time ago, Facebook announced the launch of its new Facebook Messenger service, which was launched a few years ago. This company’s decision to restart what had been its internal messaging device was particularly interesting because of the scalability of the new messenger.

The process can be automated, the scripting can be done, and, perhaps most crucially, it lends itself to the usage of bots. When someone’s profile is selected in most messenger applications, the user has the option of starting a text, audio, or video discussion with the person who has selected their profile.

In this regard, it isn’t significantly different from other third-party messaging platforms such as WhatsApp, Viber, WeChat, and other similar services. Let’s face it, the fact that Facebook Messenger is associated with Facebook is what really distinguishes it from the competition. Facebook has billions of users who are active on the site. As a result, you will gain tremendous online visibility.

It is not necessary to look any further than Facebook for inspiration if you want your business to prosper. Whatever niche your company services, no matter how old, obscure, or little known the interests that you cater to are, there will be individuals on Facebook who are interested in whatever it is that you are promoting. If you have a Facebook page, you may promote whatever you want.

Therefore, when it comes to online marketing, Facebook is an unavoidable requirement. Whether you’re attempting to drive traffic to the website of your local dental practice or you provide a national service to people all over the United States, Facebook can assist you in marketing your company to a wider audience.
Facebook Messenger is an important component of this marketing mix because it allows you to automate your interactions with people who are attempting to obtain more information about your company or product.

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Facebook Messenger is a messaging service that allows for real-time communication.

Individuals who visit your company’s Facebook page will be able to obtain basic information such as your hours of operation, whether you are currently closed or open, directions and maps , as well as an overview of what you have to offer the general public.

However, you and I both understand that in order for your company to close the deal, there must be some sort of personal touch. The person who is looking for your company’s services and/or merchandise would want to get in touch with you. They may wish to obtain additional information, or they may have specific questions that you cannot anticipate on your web page at this time.

Whatever FAQ you have on your website may fall short in terms of covering the a diverse range of questions and inquiries, and concerns that people may have. This is where the Facebook Messenger app comes into play.

There is no way for you to anticipate all of the needs and concerns of your customer base unless you conduct extensive consumer research. Facebook Messenger provides a “stop gap” and “catch all” communication option, but it is impossible to anticipate all of them. No way in hell is that going to happen! To be able to pull something like that off, you’ll need a tremendous amount of energy , resources and time.

The good news is that you are not required to do so. Because of Facebook Messenger, you can be reachable to people who have a wide range of questions, and you can respond to them by messaging them back. Once you’ve identified a pattern in the most frequently asked questions, you can automate Facebook Messenger so that it can respond to questions using a decision tree.

In this regard, it’s not much different from your targeted or potential customers dialing a call center’s phone number. If you own a small business in the middle of the United States, you are well aware that hiring a call center is not within your financial reach.

However, the good news is that you don’t have to with Facebook. Your Facebook Messenger bot can anticipate or filter inquiries people have, and it can break them down into finer points so that your prospective customers can get the details or information they desire if you set up your bot correctly.

Instead, they may be able to obtain sufficient information to keep them satisfied until you follow up and provide more detailed and specific information.

The bottom line.

By utilizing Facebook Messenger and automating it through the use of Facebook Messenger bots, you give your company the opportunity to stand out from the competition. Let’s be honest about this. More and more businesses in the United States are going online.

Building a website and maintaining an active presence on social media platforms such as Facebook are no longer optional steps for business owners. They are an absolute necessity in our society. In fact, they have the ability to make or break your company. This should not come as a surprise given the fact that the vast majority of Americans already own mobile phones. Individuals who own mobile devices such as tablets and phones are more likely to check online resources the moment they have an idea about purchasing something.

The same is true when it comes to locating a local supplier of the merchandise or service that they are looking for. It is inevitable that if your company is not included in this mix and is not sufficiently visible online, you will lose customers. When you use Facebook Messenger to engage with your potential customers, your brand will stand out from the crowd, especially in light of the foregoing information.

It’s possible that your competitors are simply unavailable, or that people who would be interested in what your competitors have to offer will refrain from doing business with them because they are unable to obtain the information they require at the precise time they require it.

You can distribute this information to people who are interested in your company through Facebook Messenger automation. If anything, you can keep them entertained with enough general information until you can follow up with more specific details.

In some cases, it can mean the difference between gaining a new customer and losing one. This can also mean the difference between retaining your loyal local customer base and losing them to your competitors’ products or services. You don’t want to be the one who gets left behind. Facebook Messenger marketing is really the next big thing in the world of marketing.

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Given the fact that it is still in its infancy, it represents an excellent opportunity for a company or businesses, whether purely local, regional, or entirely online in nature, to establish or expand their online user base in the near future.

Let me quickly run through the process in case you are still confused. Chatbots for Facebook Messenger provide the following features:

  • Compared to commercial emails, Messenger Updates are opened 3.5 times more frequently by users.
  • Customer Service is streamlined as a result.
  • Provide customer service around the clock.
  • Prospects can be guided through an automated SALES FUNNEL, which can result in a conversion.
  • Customer drop off is reduced because the ad opens into messenger and filters inquiries that can lead to the sales page – everything will be done on Messenger so that you can convert and get your leads when they are at their most attractive.
  • Make use of a Facebook Messenger chatbots to reengage existing customers or potential customers (like sending an email to someone who filled out a shopping cart)
  • A more direct approach
  • Inbound
  • Event-specific

All of these factors contribute to the prospect’s increased value and qualification, which increases the prospect’s likelihood of conversion significantly.

All of these factors also increase the likelihood of BRAND EQUITY building by a significant margin.