Sales Funnel in Facebook Messenger

The Classic Sales Funnel

Before we go into further detail on Facebook Messenger chatbots, We’d like to go through the basics of how the traditional online sales funnel works.

You must remember how to sell things online in order to design your whole Facebook Messenger conversation bot strategy in accordance with these fundamental principles.

If you fail to do so, even the most advanced Facebook Messenger chatbot will not be able to assist you any further. You’ll only end up wasting your money in the end.

Before we go into further detail on Facebook Messenger chatbots, We’d like to go through the basics of how the traditional online sales funnel works.

You must remember how to sell things online in order to design your whole Facebook Messenger conversation bot strategy in accordance with these fundamental principles.

If you fail to do so, even the most advanced Facebook Messenger chatbot will not be able to assist you any further. You’ll only end up wasting your money in the end.

Basics of traditional online sales funnel

Trust is required to sell anything online or offline.

When was the last time you made a purchase from someone who was completely unfamiliar with you? “Never,” We would guess as an answer.

If you answered in the affirmative, you are a perfectly normal person because that is how the majority of normal people think. You are not going to purchase thousands of dollars’ worth of product, or even dozens of dollars’ worth of merchandise, from someone you have never met before.

There has to be some level of trust between the two parties. Possibly a buddy introduced you, or perhaps you came across something on the internet that boosted your confidence. Whatever the circumstances, there must be some level of trust established. You’re not going to pull the trigger if you don’t have to.

Obviously, if that’s the way you think, you have a pretty decent grasp of how pretty much everyone else thinks as well. In order to facilitate this, the sales funnel has been divided into three sections. All of this leads to a sense of trust.

Know Stage

Have you ever noticed that certain advertisements appear repeatedly when you visit Facebook or a number of other websites? Perhaps you’re asking yourself, “Why is the firm behind that advertisement wasting all of its money by presenting the same advertisement over and over again?”

This is referred to as the rule of eight in mathematics. Consumers, according to marketing studies, will only click on an ad or take action on an offer once they have viewed it a minimum of eight times.

The only way they will feel comfortable with it is if they have been exposed to it. Advertisements, graphics, articles, and even mentions in articles are all examples of how this might be accomplished.

By that point, people have reached a point where they believe, “Okay, maybe this brand is worth getting acquainted with.” As a result, individuals begin to pay closer attention to the advertisement. They begin to pay greater attention to the article as they read it.

Then consumers make a subconscious decision about whether they like the brand or the offer sufficiently, or whether they like the solution being presented after this stage.

The Classic Sales Funnel | LetsChat PH Blog |

The Like Stage

When you are in the Like Stage, you are essentially believing that the particular category of answers presented by an advertisement is legitimate. However, you will be comparing it to other alternatives.

For example, if you’re in the market for a new car, your requirements are rather straightforward. You’re attempting to get from Point A to Point B in as little a time as possible.

However, there are a plethora of automobile manufacturers all competing for your business. You make a decision by arranging them all in a line and weighing their advantages and disadvantages against one another.

After comparing a number of different solutions, you begin to prefer one over the others at this point. And, in most cases, this is owing to the fact that you have seen their advertisements numerous times.

So they distinguish themselves from the competitors in this way. They do not attempt to flee from the competition.

Great advertisements frequently alert you to the fact that there is competition, but they also offer something new. You appreciate their unique point of view.

Trust Stage

Once you have determined that a particular method or a specific range of solutions is superior to others, the next step is to place your trust in the brand that brought you to this point.

And, most of the time, this occurs fairly organically. It’s as if something clicks.

This is actually the simplest portion because it is almost entirely automatic at this point. Once your messaging has passed through the Know and Like stages, the Trust stage is really a piece of cake. Messages sent through your Facebook Messenger chatbot must comply with all three steps. Without this, you will most likely lose the sale.

When the prospect is in the Know stage of the engagement, you must restrict the information that your Messenger chatbot can provide to specific pieces of information that increase trust in terms of knowledgeability, competence, and authority, among other things.

In order to be successful on the Like stage, the messaging you provide must be comparable in character. So, you position your brand according to its strengths, and then you align that position with the weaknesses of the competition’s stance.

You can sort of stack the comparison by putting them in the worst possible light while highlighting your own strengths. Finally, you arrive at the Trust stage, which is normally filled out or undertaken by the prospect themselves.

What’s the bottom line?

You’re not going to purchase something from anybody you don’t believe in. Fortunately, a Facebook Messenger bot can assist in qualifying general online traffic from Facebook into deeper and deeper levels of trust as time goes on.

When configured properly, your Facebook Messenger chatbot has the potential to transform a prospect base that is just vaguely or marginally interested into one that is eager, ready, and willing to convert.