How to Get More Facebook Messenger ChatBot Users
This assumes that you are using an existing platform, have produced your own chatbot, or have contracted with a third party to construct one for you at this point. So, the question becomes, “Now that you have this technology, how can you make the most of its capabilities?”
The goal here is to drive the most number of qualified users to your Facebook Messenger conversation bot as possible.
Listed below are just a few of the most prevalent methods used by brands to communicate with customers, both on and off Facebook.
Publish Your Chatbot Link on Facebook
The simplest obvious strategy to promote your Facebook Messenger chatbot is to simply include a link to it on your website or social media profile. There isn’t much of a mystery here. This is something you should be doing by default.
When prospects click on the chat icon, your bot sends them a message that you have written in advance. This begins the discussion, and you will have 24 hours to respond if you want to continue it. After then, the prospect can send further messages, which will prompt you to respond with still another message.
You must employ decision trees in order to filter the information received from your consumers. It’s similar to making a phone call to a customer support department. This is something you have most likely done.
The first time you call the main line, you will be told that “To submit a billing request, press 1. To contact technical help, press 2.” And then, once you’ve pressed that number, you’ll be presented with another menu, which will be followed by yet another menu.
Using your Facebook Messenger chat bot, you can accomplish the same thing, ensuring that your customers receive the particular information they require.
Include Your Chatbot Link to Your Facebook Ads
Increase the number of people who activate their Facebook Messenger accounts after clicking on your Facebook advertising to increase the effectiveness of your campaign.
This is quite useful since, if you employ a programmer to implement JSON integration, the chat bot interaction will not come across as robotic and impersonal in any way.
It would instead extract data from the prospect’s account, making the prospect feel more at ease with your brand and giving them the feeling that your company “completely understands them.”
This broadens their perspective and boosts their likelihood of becoming a subscriber to your email list or really converting on your offers and purchasing something from you.
Chatbot Widgets can be integrated into your website.
When it comes to driving traffic to your Facebook Messenger, this is one of the most effective methods. Facebook Page and group marketing, as well as to a lesser extent Facebook comment marketing, may only carry you so far depending on your budget and available time resources. The internet exists outside of Facebook, after all, and it is significantly larger in scope.
When you incorporate your chat bot widget into your website, you have a greater number of options for encouraging visitors to engage with you using Facebook Messenger. Learn more here. You have the option of creating an overlay.
This is a contentious issue since it may become fairly irritating very quickly. Have you ever visited a website where you couldn’t do anything without first clicking a “I Accept” button or, even worse, without first entering your email address into a registration form? Those can be rather unhelpful in the long run.
People may believe that your company is some sort of scam brand because you’re essentially forcing people to interact with you by putting pressure on them to do so. After all, they came to your website in order to read the information you have to provide. Their primary purpose is not to sign up for your email list or engage in conversation with you.
Options that are less invasive include displaying a chat window or a button that launches the Facebook Messenger application.
Messenger URL Referral
In addition to the widget and code that you can include on your website, Facebook Messenger provides you with a universal messenger referral URL that you can use to bring people to your website. In addition to posting this on your own web page, you can also post it on other people’s web pages.
Some people may wish to contact you directly if you have a Quora account, which is a question and answer platform. For example, “If you have any more questions or concerns, please click on my profile and get in touch with me via Facebook Messenger,” you may mention in your replies on Quora.
This is actually one of the most effective ways to market on Quora, according to our research. You’re going about it in an unobtrusive manner.
It’s not as if you’re hitting individuals in the face and bombarding them with your website’s address. If you continue to behave in this manner, you will almost certainly be blacklisted.
When you reply to someone, “I hope my response addressed your questions,” on the other hand, you are being diplomatic. You can contact me via Facebook Messenger if you have any further problems or questions. It is less intrusive to contact me through my profile page rather than through Facebook Messenger.
It also adds to the value of the content that you have shared with others. As a result, would individuals bother to reach out to you over Facebook Messenger if they do not believe that what you have to say is valuable? Do you realize how effective that is?
Because, more often than not, the individuals who will attempt to contact you via Twitter, Pinterest, Quora, Reddit, or any other social media platform are genuinely interested in what you have to say about their lives. These are people who have obviously determined that you are credible and authoritative enough to be worth reaching out to on your behalf.
Facebook Comments on Your Facebook Fan Page
This is the most typical way in which Facebook Messenger chat bots are used by chat users. When users respond to your post, they are automatically added to your messenger subscriber database. In addition, an automatic message is delivered to them.
If they react, they will receive another automated message, and the cycle will continue indefinitely.
There are certain limits to this approach. It goes without saying that people will take advantage of this for spamming purposes. Depending on what the prospect does, Facebook has restrictions on how quickly your bot may respond. These restrictions are detailed here.
Utilise the capabilities listed above to the fullest extent possible in order to achieve the best possible outcomes from your Facebook Messenger conversation bot.
Although Facebook messaging automation provides an incredible amount of options, it also comes with a high level of responsibility on your part. It is not possible to just use a Chatbot platform and tweak it in such a way that it spams. That was a bad decision.
Remember, if you’re in doubt, start building a brand. That is the only way to develop a firm that will stand the test of time and succeed.