A Deeper Analysis of Facebook Messenger Bots

A more in-depth look at FB messenger bots

Don’t be put off by the use of the word “bot.” We understand why folks are concerned about this word and have a variety of concerns about it. After all, when we hear this word, we immediately associate it with negative associations. Our thoughts turn to spyware being sent out by infected machines all around the world, as well as people’s PCs being taken over by harmful software.

We also consider the possibility of hackers putting bot software on vulnerable computers in order to commit crimes or launch denial-of-service attacks. In addition, when we think of bots, we think of hostile and seemingly uncontrolled pieces of code that cause all kinds of havoc across the internet.

Finally, those who are seeking for a date online are extremely familiar with the concept of bots, and they do not hold them in particularly high regard. Some dating applications are particularly vulnerable to the creation of fictitious dating profiles. When people attempt to connect with persons who appear to be beautiful, they are led on a wild goose chase by some form of automated script.

They only realize they’ve been wasting their time “talking” to these accounts after they’ve spent a significant amount of time with them. The bot merely responds to the keywords that the user types in with a pre-written script or conversation.

Making the other individual chat longer till they become more receptive to the idea of clicking on a link is the key. That link could take you to a paid dating service or a strip show on the internet. In other words, dating bots are nothing more than elaborate strategies for spamming unsuspecting individuals.

As you can guess, given all of these descriptions, a large number of internet consumers do not have a particularly positive opinion of automated communication software, sometimes known as “bots.” The good news is that not all bots are created equal. The existence of Facebook Messenger bots is evidence of this.

Facebook Messenger bots take advantage of the automation features included into the Facebook Messenger platform.

When Facebook revealed that it has redesigned its messenger program, it caused quite a commotion in the media. The Facebook app for mobile devices and computers can be downloaded and installed individually or as part of the Facebook app on your mobile device or computer.

Whatever the configuration of your Facebook Messenger installation, it is structured in such a way that it can be fully automated. It is possible to automate your Facebook Messenger app to send pre-determined text messages to anyone who contact it by using scripts. Imagine dialing a customer service number and being instructed to push different buttons based on the subject of your inquiry. That’s how it works.

Instead of using vocal prompts, you can use the term or phrase “prompts” to do this. When running an online shoe store, for example, if you have customers who are interested in branded shoes with specific characteristics, they can type in the brand name and the model number or any other identifying information, and you can set up a Facebook Messenger bot to provide your prospective customers with key information such as stock availability, pricing, and variations that may be available.

What is Facebook messenger and how can it help your business_ - 2 - LetsChat PH Blog

Facebook Messenger bot common features

It is true that there are many different types of Facebook Messenger bots now in existence, but despite their apparent diversity, they all share a few characteristics in common.

  • Purely inbound

Messenger bots will only send you a message if you first send one to them using the messenger app. If someone visits your Facebook page and clicks on the messenger icon because they’re interested in your online catalogue or service description, they can leave a message by clicking on the messenger button on your page.

In other words, they are the ones who begin the relationship. There is no use in using your bot to communicate with people who have no prior relationship with you. It is entirely inbound, rather than outbound.

  • Trigger specific

Because Facebook Messenger bots are inbound, they filter enquiries depending on key phrases that are entered into the bot. A brief list of trigger words would be sent by Facebook page operators to potential customers who interacted with their Facebook Messenger bot in a majority of circumstances.

Using the online shoe business scenario as an example, I could post on my Facebook profile, “Contact us today.” More information can be found by searching for “availability” or “shoe type/brand.” For the most part, We’ll providing prospective customers with a “cheat sheet” on how to utilize our Facebook Messenger bot.

  • Facebook Messenger is rule driven

Another amazing feature of Facebook Messenger bots is that you can automate them based on predefined rules and schedule them. Because you can develop a decision tree based on how a consumer responds to the information you offer them, which is itself a reaction to their initial enquiry, you can create different messages depending on the prompt.

This is not significantly different from dialing a call center in India or the Philippines, for example. Calls to call centers are routed via an initial screening system, and depending on the nature of your concern or query, you may be connected with one or more professionals.

Particularly relevant in the case of credit card issues, billing bills or financial activities that need to be resolved as quickly as possible. There is some sort of decision tree involved, and you can use a similar strategy with your Facebook Messenger bot to achieve the same results.

When they entered that information, they would receive information in return. If they enter incorrect information and do not receive the appropriate response, We can send them a generic “catch all message” informing them that we have read all of their engagements and that we will contact them via Facebook Messenger as soon as regular business hours resume. Alternatively, they can send us an email.

Limitations of the Facebook Messenger bot

Even if the basic characteristics of most Facebook Messenger bots are fantastic, bots have a lot of limits that must be considered. If you’re enthusiastic about leveraging Facebook message technology to build your business, you can end up overextending yourself or making excessively optimistic assumptions about the current state of bot technology, which could lead to disaster.

While being as realistic as possible is a wonderful idea, keep in mind that chatbots do have some severe restrictions, no matter how amazing they are.

They are unable to read minds.

Understanding that chatbot technology is still in its early stages is appreciated. In the meanwhile, we haven’t arrived at the stage where you can publish an ambiguous word and immediately expect the bot to understand what you’re talking about.

You essentially have to train your customers to use specific keywords and phrases to either properly initiate the conversation in order to trigger the appropriate information, or to step them through the decision tree process in order to provide the bot with the appropriate bits and pieces of information in order to trigger the appropriate response from the bot.

Depending on how extensive the decision tree is and how many different bits of information are possible with each branch of the logic tree, this can be a clumsy and awkward process.

They may require the use of complex coding.

If you want a truly professional Facebook Messenger bot, you’ll need to hire someone who knows how to create it utilizing Facebook’s commands in a reliable manner. Despite the fact that you do not need need coding skills in order to create a reasonably easy bot, you would require professional assistance if you wanted your bot to be deep and nuanced as well as resilient and scalable.

This could cost you back a significant amount of money because people who are familiar with Facebook Messenger bot automation are not exactly inexpensive.

Facebook Messenger bots must adhere to the company’s terms of service.

Facebook is being subjected to a significant amount of legal scrutiny. We are all aware of the regulatory pressure it is currently under in terms of user data and user privacy. But, above and beyond these relatively well-known difficulties, Facebook’s automation process is a particularly sensitive subject.

This is why Facebook is unambiguous. Facebook Messenger can be used solely as an inbound communication method. In other words, you cannot use it to create a spam machine that sends messages to people who haven’t even visited your page.

There has to be some form of pre-existing connection or point of contact between your company’s Facebook page and your prospect before you can start marketing to them. Perhaps they came across your website. Perhaps they are a member of a group under your command. It’s possible that somebody placed a comment on your page. The customer must have triggered some form of first trigger, and this trigger must be completely independent of your company.

You will not be able to launch it yourself because Facebook will consider it spam. Another comparable restriction imposed by Facebook as part of its terms of service is the restriction on when users can post. Following an interaction with your brand on Facebook, you have 24 hours to send that person an initial message and then a follow-up message to thank them for their participation. That is all you are permitted to say.

Anything you do after this point will be considered a violation of the law. Only if your prospect contacts you again through messenger will you have another option to send an automated message to him or her and then follow up on his or her interest.

Keep this rule in mind at all times. Your opponent must initiate the opening move before you have the opportunity to reply. After that, you’ll have another 24 hours to respond, but that’ll be the end of it. At this point, they must maintain communication with you in order for you to continue sending them messages.

The terms of service limitation may appear to be basic, but if you’re seeking for a more robust or aggressive manner of communicating with your clients, this is a significant limitation.